Acco Campaign
Brand Campaign · 2024
Acco Campaign
Revamped Acco's brand with a bold, engaging campaign for global impact. Led art direction, photoshoot styling, and 12 social media assets across IG + TikTok.
About
Divvy is a fresh graduate of Visual Communication Design (DKV), Bina Nusantara University (Binus) Semarang with a keen eye for visual storytelling and a passion for crafting impactful, innovative, and memorable designs. With studio internship experience across branding, editorial, and digital media, Divvy thrives on creating engaging visual systems that connect with audiences and deliver results.
Currently exploring opportunities in brand identity, art direction, and editorial design — particularly at Indonesian creative studios, advertising agencies, or startups building visual systems from the ground up. Beyond client work, Divvy actively experiments with 3D motion, generative design, and side projects illustrating for independent publications.
Featured Projects
Luna Direction
Creative Direction · 2024
Luna Direction
Crafted Luna's creative direction to elevate brand identity and audience connection. Color system, typography hierarchy, and visual storytelling guide for digital and print.
Kopi Senja Visual Identity
Brand Identity · 2024
Kopi Senja Visual Identity
End-to-end brand identity, packaging system, and editorial layout for Indonesian indie coffee roaster. 28 pages of brand guideline + 6 packaging SKUs.
MARSA Magazine Issue 03
Editorial Design · 2023
MARSA Magazine Issue 03
Editorial layout and art direction for MARSA — independent Semarang culture publication. 64 pages spanning long-form essays, photography spreads, and illustrated features.
Tanah Lampung Poster Series
Illustration · 2023
Tanah Lampung Poster Series
Cultural heritage poster set — 8 illustrated pieces for Indonesian tourism campaign. Mix of digital illustration and traditional motif exploration.
Album Cover — Sintesa
Music Branding · 2023
Album Cover — Sintesa
Music brand identity + cover art for Indonesian indie band debut album. 12-track visual system including streaming thumbnails, vinyl sleeve, and merch.
Experience
Sciencewerk Studio
3-month internship at Sciencewerk (award-winning Indonesian design studio in Jakarta). Contributed to 2 brand identity projects for F&B and tech startup clients. Tasks included logo iteration, brand guideline production, and campaign asset adaptation. One output was used in the client's final pitch deck.
Pikat Studio Semarang
Freelance project basis at Pikat. Designed 4 brand identities for local Semarang SMEs (F&B, fashion, tourism), including logo, color system, type pairing, and application mockups. Recognized as 'youngest contributor with strong cultural sensitivity'.
DKV Binus Semarang — Studio Lab Assistant
Lab assistant for Typography, Illustration, and Branding courses at DKV Binus Semarang. Taught Adobe Illustrator, InDesign, and Figma fundamentals to 100+ students per semester. Curated and documented weekly portfolio reviews.
Education
Bachelor of Design (S.Ds) — Visual Communication Design
GPA 3.81/4.00 (Cum Laude). Concentration: Brand Identity + Editorial Design. Bachelor thesis on visual identity systems for Indonesian indie coffee brands. Active in DKV Studio Lab.
Senior High School — Natural Sciences (IPA)
IPA track. Active in Sinematografi extracurricular — 1st place at provincial student film festival 2019.
Additional Experience
HIMA DKV Binus Semarang
Led the creative division of DKV Binus Semarang student association. Curated 2 student exhibitions and 2 zine publications (200 copies/edition). Coordinated 6 junior designers for the DKV Binus Anniversary brand identity event.
MARSA Magazine — Independent Student Publication
Art Director for 4 editions of MARSA Magazine — independent publication on culture and contemporary issues. Designed visual identity, layout, illustration, and typography system. Distributed via independent cafes and bookshops across Semarang-Yogya-Jakarta.
Pasar Seni Semarang — Volunteer Designer
Volunteer designer for Pasar Seni Semarang annual event. Responsible for wayfinding signage, posters, and social media campaign assets. Reached 5,000+ visitors during the 3-day event.
Awards
Best Bachelor Thesis — Visual Communication Design
View CertificateWinner — Pinasthika Creativestival Student Category
View CertificateFinalist — Adobe Design Achievement Awards (ADAA)
View CertificateTop Graphic Design Portfolio
View CertificateOutstanding Student Scholarship (Beasiswa Unggulan)
View Certificate
Certifications
Adobe Certified Professional — Visual Design
View CertificateAdobe Certified Professional — Print & Digital Media
View CertificateGraphic Design Specialization
View CertificateBrand Identity & Strategy Specialization
View CertificateTypography & Layout Mastery
View CertificateUX Design Professional Certificate
View CertificateMotion Graphics Foundations
View Certificate3D for Designers — Cinema 4D Basics
View CertificateColor Theory & Palette Building
View CertificateTOEFL ITP — Score 593
View Certificate
Skills
- Branding & Identity: Logo design, typography, packaging, and style guides.
- Editorial Design: Magazine layout, book design, and editorial systems.
- Typography: Type pairing, hierarchy, custom lettering, type specimens.
- Digital Illustration: Editorial, character, and conceptual illustration.
- Packaging Design: FMCG, premium, and sustainable packaging systems.
- UI/UX Design: Wireframing, prototyping, and responsive web design.
- Art Direction: Campaign, photoshoot direction, and mood boards.
- Motion Graphics: Lower thirds, type animation, and social media motion.
- 3D Design: Cinema 4D, Octane render, and stylized 3D type.
- Wayfinding & Signage: Public space and environmental graphics systems.
- Print Production: CMYK prepress, material selection, and finishing.
- Project Management: Team leadership, client relations, and deadline management.
Tools
Adobe IllustratorAdobe PhotoshopAdobe InDesignAdobe After EffectsFigmaSketchCinema 4DBlenderProcreateAffinity DesignerAffinity PublisherWebflowFramerNotionBehanceDribbblePinterestGoogle WorkspaceSlackLoom
Recommendations
"Divvy shows exceptional visual sensitivity rare for a fresh graduate — her thesis on Indonesian indie coffee brand identity systems was both conceptually deep and meticulously executed. Her sense of typography is already at junior pro level."
View Letter"Self-directed and craft-focused. Divvy delivered 2 brand identity outputs in 3 months with minimal supervision — output quality was consistent, design rationale was solid. Mature beyond her fresh-grad years."
View Letter"One of the most delightful junior freelancers I've worked with — deadline-disciplined, willing to iterate, and brings a real sensibility for local Semarang SME clients. Ready for a junior designer role at any studio."
View Letter